Understanding The Process

Each company defines success by its own standards. Therefore, to make a project successful, there is no golden rule or set process. It takes communication, understanding and experience. Your goal becomes our goal and success for you becomes a success for us. Here’s an outline of how we approach projects for each of our valued clients.


Initial Meet Up

This is an opportunity for us to discuss your company, product, service and the competitive landscape to identify a video that will best advance your brand. We like to listen to all of your ideas before developing and presenting you with a schedule and quote. The more you can share with us, the more material we have to sculpt your story.


Idea Development & Creation of Brief

Starting with a simple idea is all it takes, and we will work closely with you to develop that into a fully evolved script suited to your needs. Working from the initial concept, we will create a storyline and incorporate art direction that will reflect your brand identity and company’s personality. After you are happy with the script, we can begin planning for the shoot.



We will begin by creating a detailed shot list for the script: Helping us schedule the shoot and ensure efficient use of our time. Next, we can address equipment hire, casting actors or voiceover artists, identifying film locations and briefing and assembling the crew.



We allow anywhere between one and two hours for setting up lighting and sound before filming. We shoot the interview, product demo, testimonials and b-roll (extra footage captured to enrich your story).


Post Production

We create a schedule for the cut. Usually, it takes between two and five weeks for editing to be completed. Before we start any motion graphics, colour correction or audio design, we will send a first draft edit for you to review. Once approved we will work towards the final version of the video and begin rendering the final output.



Once you are happy with the final draft and everything is signed off, we will deliver the film in whatever format suits best. We will hang on to all of the RAW footage so it can be used or referenced in future projects.